Pricing
Make the cost, billing unit, included value, and next commitment understandable.
If different tiers do not map to genuinely different buying needs, use one paid plan. If the price scales with usage, show the unit before asking the reader to calculate.
When to use it
Use once visitors know what they receive. A small self-serve offer usually needs a small number of clearly differentiated choices.
When to skip it
Do not add three tiers merely because other SaaS sites do. Do not display an annual equivalent as though it is the monthly checkout amount. Avoid a recommended badge without a defensible reason.
Choose a structure
- Free / Pro: use when a useful free scope and a meaningful paid boundary exist.
- One paid plan: use when the same offer serves the initial audience; explain fit instead of adding tiers.
- Usage-based: use when a measurable unit drives cost or value; show an example bill and important limits.
Real reference: Buffer
The page exposes channel count and billing schedule as pricing inputs alongside plan inclusions.
Why it helps: The buyer can see that both usage and billing period affect the price. The transferable lesson is to reveal the billing unit, not to copy the plan count.
Open the source ↗ Checked 2026-09-15. Pages may change.
Copy formula
[Plan name] — $[amount] / [billing period]. For [buyer and task]. Includes [specific scope]. [Renewal terms]. [Taxes and material limits]. [Action that matches the real next step].
Worked example
LP Recipe Kit Pro — $9/month. All 12 initial recipes, including the 3 free recipes, plus two additions or meaningful updates each week while the membership operates. Renews monthly until canceled. Any applicable tax is shown at checkout. One user; apply the guidance to your own and client projects. Not a done-for-you service.
Prompt for your AI assistant
Replace the input with your product facts. Use your preferred AI assistant; no AI account is included.
Draft a transparent SaaS pricing section from the following verified offer. Inputs: plans, USD prices, billing cadence, units, inclusions, limits, renewal/cancellation, tax treatment, trial policy, intended checkout. Choose Free/Pro, one paid plan, or usage-based and explain why. Return plan copy, billing disclosure, three purchase FAQs, and one fictional worked bill if usage-based. Never invent discounts, guarantees, scarcity, payment options, or a trial. Offer: [paste].
Check the draft
Ask a reader what will be charged today, what renews, and what they receive. If any answer is wrong, rewrite the card before testing persuasion.
What to measure
Price-view → checkout-click → completed non-refunded payment. Checkout clicks are interest, not sales.