Hero
Make the right visitor understand the product, its outcome, and the next step.
Open Hero recipe →For people building SaaS landing pages
Choose the section.
Know why it belongs.
Turn a blank page into a reasoned first draft. Get section patterns, when to use them, what to avoid, and prompts you can put to work.
For founders, freelance designers, and small teams.
No signup needed for the free recipes.
Start here / Free library
What is unclear on your page?
Read a recipe. Choose a pattern.
Copy the prompt. Make a first draft.
Pricing
Make the cost, billing unit, included value, and next commitment understandable.
Open Pricing recipe →FAQ
Resolve the last specific uncertainties that prevent an informed decision.
Open FAQ recipe →The full decision library
Twelve sections. Different jobs.
Use the sections your page needs. This is a menu of decisions, not a requirement to add twelve blocks.
01 / FREE + PRO
Hero
Make the right visitor understand the product, its outcome, and the next step.
02 / PRO
Problem
Help a visitor recognize a specific costly situation and see why changing the current workflow matters.
03 / PRO
Features
Translate capabilities into useful jobs and explain the mechanism behind the promised outcome.
04 / PRO
How it Works
Reduce uncertainty about the effort between signup and the first useful result.
05 / PRO
Use Cases
Help different relevant buyers recognize the job they can complete with the same product.
06 / PRO
Social Proof
Provide credible evidence that the product is used or trusted in a context relevant to the buyer.
07 / PRO
Testimonials
Let a real user's specific experience answer a buyer's uncertainty.
08 / PRO
Comparison
Explain when your product is a better fit and when another option is appropriate.
09 / FREE + PRO
Pricing
Make the cost, billing unit, included value, and next commitment understandable.
10 / FREE + PRO
FAQ
Resolve the last specific uncertainties that prevent an informed decision.
11 / PRO
CTA
Offer the next action at the point where the reader has enough context to take it.
12 / PRO
Final CTA
Close the page with a concise decision after the visitor has seen the offer and its tradeoffs.
Every recipe includes
Purpose · when to use and skip · structure patterns · a real source · editorial reasoning · copy formula · an AI prompt · a worked example · a draft check.
Purpose · when to use and skip · structure patterns · a real source · editorial reasoning · copy formula · an AI prompt · a worked example · a draft check.
Simple pricing
Try the method. Keep a working reference.
Free
$0
- Three complete recipes: Hero, Pricing, FAQ
- Copy formulas and AI prompts
- Real references and worked examples
- No signup required
Pro
$9 USD / month
- 12 initial recipes, including the three free ones
- Two additions or meaningful updates each week
- Downloadable, searchable browser library
- Use on your own and client projects
Renews monthly until canceled. Applicable tax shown at checkout. One user. Future releases and library access while your membership is active.
Get Pro — $9/monthBuying for one page only? Start with Free. Pro is designed for people returning to new sections, new projects, and new examples.
Know what you are buying.
Is Pro 12 extra recipes?
No. Pro starts with 12 total recipes: the same three free recipes and nine additional sections.
What arrives after purchase?
A downloadable HTML library and Markdown files in your Gumroad purchase content. Open the HTML file in a browser, choose a section, and copy a prompt. No Notion subscription is required.
What changes each week?
Two new recipes or meaningful updates to existing ones, with a dated change log. An update adds a decision pattern, a rechecked example, a worked draft, or a correction. New file versions are delivered through the membership content.
How does cancellation work?
The offer renews monthly until canceled. Manage your membership through your Gumroad receipt. Downloaded files cannot be recalled; future updates and membership access depend on your paid period. Cancel through the Membership → Manage link in your purchase content.
Can I use this for clients?
Yes. One subscriber may apply the guidance and adapted copy to their own and client landing pages. Do not redistribute or resell the library itself. It does not include third-party design assets or a team license.
Does this guarantee better conversion?
No. These are editorial decisions to test. Referenced sites are examples of a pattern, not proof of performance. No customer results or endorsements are claimed.
Is it a page builder or design file pack?
Neither is included. You get a decision library, copy patterns, and prompts. Apply them in the editor or builder you already use. AI service subscriptions and done-for-you design are not included.
Field guides
Start from a real page decision.
SaaS Pricing Page Examples: Choose the Right Billing Structure
Compare Free/Pro, one paid plan and usage-based pricing. Use real SaaS references to make your own billing unit and commitment clear.
Read the guide →SaaS Hero Section Examples: Category, Outcome, or Switching?
Choose a SaaS hero structure based on what visitors already know. Includes an original rewrite exercise and a free drafting recipe.
Read the guide →SaaS Landing Page FAQ Examples: Answer the Buying Question
Write purchase FAQs that answer fit, delivery and billing questions. Includes an honest Free/Pro example and a free AI drafting prompt.
Read the guide →The next page you build
One useful LP decision.
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Build the next section with a reason.
Start with a free recipe, or use the full library for $9/month.